Video case Harley-Daivdson Study Example | Topics and Well Written Essays - 500 words

Video Harley-Daivdson - Case Study Example s world-famous as an American icon, offering an extremely wide range of Harley-Davidson branded products, including both practical and stylish clothing as well as accessories and merchandise. One way that Harley-Davidson connects with its customers is through the Harley owners club. This is supported financially by the company and is the largest club of its type in the world. The presence and activity of the club serves as a way of advertising and connecting both owners of Harley’s and those who see them with the brand. The club gives a large feeling of comradeship and connectedness to those who ride together even though they are often strangers. The club gives the opportunity for members of the company to interact with customers on a face-to-face basis, as well as for the customers to interact with one another. The brand is not the only way that Harley-Davidson builds customer relationships. Another way is through value. Value is an important part of any customer-business relationship, the customer needs to know that what they are buying is worth the money, and that it will last. Harvey-Davidson promotes the concept of value for their motorbike. Their advertising campaigns often focus on the durability and the image of the motorbike, showing a rider driving past just after showing a boat or another vehicle type breaking. 2. A value proposition relates to the concept that the product is of higher value than competing products in the same market. Value can be described as the benefits derived from the product minus the cost, where the cost also includes the risk. When it comes to owning a Harley, the costs can include costs of running, storing and maintaining the bike, however these are similar if not identical costs as for competing companies. The company focuses on ensuring that their bikes are of good quality, and that they do not require excessive repairs, as a consequence not requiring as much cost in this area. However, this is not their main focus in

Health and safety Assignment Example | Topics and Well Written Essays - 2500 words - 1

Health and safety - Assignment Example The primary legislation regarding safety and health regulation is the Health and Safety at Work Act of 1974. Section 6 of this Act provides that suppliers of hazardous substances to small engineering workshops must take reasonable precautions to ensure safety and minimum risks to health. This regulation further obliges suppliers of hazardous substances to provide adequate information on risks to health and safety which the inherent properties of the substance pose to their users and handlers (HSE, 33, 2004). This law aims at controlling exposure to hazardous substances by employees that most frequently occurs to them when they are machining, welding, painting or cleaning and degreasing. This law further requires that suppliers should supply machinery complete with instructions for use of the same. This provision affects suppliers and purchasers of new and used machines within the European Union (HSE, 51, 2004). Some of the substances that workers may be exposed to include nickel-copper, nickel-chrome alloys, stainless steel and nickel alloys, stainless steel chromium alloys, lead and lead alloys, copper alloys containing beryllium and caladium-plated articles. The employees in these factories must have adequate personal protection for employees to minimize risks of negative health effects through the control dust, fume, spray and vapour. They should also take steps to minimize skin contact through adequate personal protection to the employees (HSE, 33, 2004). The Control of Substances Harzadous to Health Regulations 2002 provides that small engineering workshop owners must always assess the risks that exposure to hazardous substances poses to risks to the health of its employees. Workshops are also required to prevent workers exposure to these substances by the use of less hazardous forms of chemicals or even alternative processes that limit the risk of exposure (HSE, 34, 2004). Engineering Workshops are also required to